The Greater Reading Chamber Alliance and Alvernia University have joined forces to bring one of the hottest and most talked about topics for today's professional, Branding. Once the domain of sales professionals and marketers, today you can't be without your brand. Because your resume or business card dosen't tell your whole story, successful branding helps professionals develop a reputation for advancement.
Branding is no longer optional. It is a leadership requirement! In fact, those who define and live their personal brand more naturally exude executive presence and therefore find themselves advancing more quickly. A personal brand enables effective and meaningful engagements to build relationships that enhance opportunities for growth.
Highlights and takeaways include:
- What is personal branding and why it's so important for your career
- Steps to establish your professional purpose and create a personal branding statement
- Guidance to develop an action plan for purposeful execution