• FBA eNewsletter - April 2015

    April 2015  

    Our Mission: Providing Resources and Support for Family Businesses
       • How Did They Grow from $0 To $30 Million in Four Years? Come and Find Out!
       • Get in the Conversation...
       • Have You Visited the FBA Website Yet?
       • Just in Case You Missed Our 'Educating the Family' Workshop with Dave Wimer!
       • Meet One of our Subject Matter Experts!
       • Excel and QuickBooks Training Opportunities for Small Businesses
       • Additional Reading for Family Business Owners!

    Thank you to the sponsors of the
    Berks Family Business Alliance:

       National Penn

       Kozloff Stoudt Attorneys
       Murray Securus

       Mosteller & Associates
     click for details and to register

    April 6 - May 4
    Five 2-hour Sessions/Mondays
    Introduction to QuickBooks
    Shearer Technical Computer Consultants

    Tuesday, April 7
    Berks Family Business Alliance-Spring Symposium
    Stokesay Castle

    April 8 - May 6
    Five 2-hour Sessions/ Wednesdays
    Introduction to Excel (Morning)
    Shearer Technical Computer Consultants

    April 8 - May 6
    Five 2-hour Sessions/ Wednesdays
    Introduction to Excel (Evening)
    Shearer Technical Computer Consultants

    Thursday, April 9
    Networking at Noon
    Greater Reading Food Bank

    Wednesday, April 15
    Power Networking Lunch
    The Heritage of Green Hills

    Wednesday, April 29
    Lean 101
    Center for Business Excellence

    Wednesday April 29
    Networking at Night - Wilson Education Foundation
    Wilson High School Campus


    Join us for an enlightening and educational morning of learning, listening and engaging with your peers in family businesses - sharing the commonalities that you face every day. The morning will include breakfast and a presentation by our Keynote Speakers, Ross Kramer, co-founder and CEO of Listrak along with his father, Howard Kramer, co-founder and COO. Their dynamic story began in 1996, in Ross's dorm room at Penn State University when he launched Vertex Internet, a web hosting company. What began with local businesses quickly grew as companies like Movies Unlimited trusted Ross to not only host their websites, but to add e-commerce features as well.

    In 1999, Ross and his father, Howard, founded Listrak, a new venture offering email marketing capabilities. They grew the business from $0 to $30 million in annual sales. They will also share the secrets to their success, give the audience an inside look into the company and will offer actionable insights and tactics that business owners can take away and implement immediately. Topics will include: building a sales foundation of leadership; how they tripled their size in four years with sales techniques any company can employ; and their approach to making sure you hire the absolute best talent possible.
    The Kramer's have a wonderful story about working together as a son/father team and will share many insights and lessons learned in this unique partnership. Don't miss out - REGISTER HERE!

    Tuesday, April 7, 2015
    TIME: 7:30 a.m. - 9:30 a.m.
    PLACE: Stokesay Castle, Reading, PA


    With facilitated Peer to Peer Exchange Groups! Family business owners face extraordinary challenges unique to running a family business. This is a great way to gather with your peers, share common problems and experiences, and to learn how to deal with your unique situations. Are you looking for a forum to discuss issues you are facing in your family business? Are you looking for peer advice? What about knowing others who understand your unique situations?

    We allow only one participant per group from each industry segment in order to avoid competitive concerns. The groups are facilitated by Pat Langiotti, Owner of Creative Management Concepts and Chet Mosteller, President of Mosteller & Associates. Pat and Chet are industry experts with many years of experience assisting family-owned businesses.

    To promote camaraderie and trust, enrollment is for a designated individual (not meant for a company to send different people at different times). Enrollment in a Facilitated Peer Exchange Group is limited to Chamber members. Peer Groups are meeting a minimum of 8-10 times per year and the annual participation fee is $400.

    Click here for additional information.


    Have You Visited the FBA Website Yet?

    Check out www.berksfba.com for all things Family Business!

    Click here to explore the site!



    This 2-hour session was facilitated by Dave Wimer, Family Business Advisor who has enjoyed 35+ years following a varied career path in business. He has owned and operated five businesses in different sectors: B2B direct sales, technology, logistics, manufacturing, and franchises.

    The group discussed roles and boundaries and their effect on individual and organizational performance. Dave presented the characteristics of each sphere of influence on its members. Attendees were encouraged to share general experiences and to work through brief exercises in role clarification and boundaries of authority. Attendees left with a working understanding of why family business members grab the wheel, how to confront the underlying reasons, and the importance of defining roles to prevent unnecessary conflicts.

    Join us for the next Workshop on June 10th -'Respect the Elephant: Dealing with Undiscussables in Family Business.'
    Also facilitated by Dave, this 2-hour session will be a group discussion on outlining 'undiscussables' and their impacts on the family and the enterprise. It includes a presentation on the power of acknowledgement and includes identifying approaches and resources that provide the value of respectful confrontation. Attendees will be asked to share general experiences and identify potential approaches to confront and diffuse the power of an elephant in the room.

    DATE: Wednesday, June 10th
    TIME: 8:00 a.m. - 10:00 a.m.
    PLACE: The Chamber's Center for Business Excellence, Wyomissing
    Click here to register



    Meet one of our
    Subject Matter Experts!

    We have a full range of experts in all disciplines to assist you with those issues that are critical to your business' success. These professionals can offer up to two hours of one-on-one consultation at your office or their location.
    To get in touch with a SME, please contact
    Danielle Antos, Program Coordinator at 610.898.7780
     Katie Schaeffer
     Employee Benefits Consultant
     Caruso Benefits Group, a division of National Penn Insurance

    Katie has more than seven years of insurance and investments experience. Katie identifies with the variety of issues that may arise in a family business from personal experience. Prior to joining National Penn, she worked as an estate and individual tax analyst at her mother's CPA firm, Meg Holland & Associates. This experience prepared her to be able to provide exemplary service to employers and be a 'working partner' with her clients. In her role, she is responsible for business development and client relationship management in Eastern Pennsylvania.

    Invest in your employees and give them the tools and training they need to get the job done! Let us help: The Chamber partners with Shearer Technical to provide superior training in commonly used programs. Information is broken down over several classes to improve retention and learning. These courses can be consecutive for the beginner or folks can enroll in the level they need.

    Intro to Excel: Students will work with seven practical examples. This course is designed to give students the basic skills to work with the Excel functions and create simple spreadsheets.
    Five 2-hour classes on Wednesdays:
    April 8, 15, 22, 29 and May 6
    TIME: 8:00 a.m.-10:00 a.m. OR 4:00 p.m. - 6:00 p.m.

    Intermediate and Advanced Excel: Working with eleven practical examples, students will learn how to create more advanced charts, database functions, logical formulas, creating range names, and working with large spreadsheets more efficiently.

    Intermediate Excel: Five 2-hour classes on Wednesdays:
    May 13, 20, 27, June 3 and 10
    TIME: 8:00 a.m.-10:00 a.m. OR 4:00 p.m. - 6:00 p.m.

    Advanced Excel: Five 2-hour classes on Wednesdays:
    June 17, 24, July 1, 8 and 15
    TIME: 8:00 a.m.-10:00 a.m. OR 4:00 p.m. - 6:00 p.m.

    As a business owner using QuickBooks, are you looking to gain more from your software investment? Are you unsure if you are using it to its full potential?

    These courses are designed to give students the basic and advanced skills to use QuickBooks more effectively and efficiently. When you enroll in our QuickBooks classes, you will learn the following skills:

    Installation & set-up of QuickBooks
    on the computer

    Learn How to Back Up & Restore Files

    Understand & manipulate the Chart
    of Accounts

    Learn How to Create an Accountant's Copy

    Setting up Classes

    Learn All Choices in the Edit Preferences Area

    Working with Inventory

    Bank Reconciliation

    Setting up Vendors and their requirements

    Reconcile a Credit Card Statement

    Setting up Customers

    Enter & Pay Sales Tax

    Tweaking the Icon Bar

    Create Various Reports

    Using the Open Windows List

    Creating Invoices

    Using the Register


    Introduction to QuickBooks: Five 2-hour classes on Mondays:
    April 6, 13, 20, 27 and May 4
    TIME: 4:00 p.m. - 6:00 p.m.

    Advanced QuickBooks: Five 2-hour Sessions on Mondays:
    May 11, 18, June 1, 8 and 15
    TIME: 4:00 p.m. - 6:00 p.m.

    Investment for Excel and QuickBooks Classes (All Levels): $200/person per class.
    Location: Shearer Technical, 727 Penn Avenue, West Reading.
    To Register: Contact Danielle Antos, Program Coordinator, at 610.898.7780.



    Vision & Mission Statements: What's the Difference?
    By: Stephen L. McClure, Ph.D.
    Does it matter if you use a Vision Statement when you meant to use a Mission Statement? The answer is YES!
    Read on here.

    The Sixth Generation at National Geographic
    By: Norbert E. Schwarz
    The National Geographic Society with its famed National Geographic Magazine is a not-for-profit entity dating to 1888.
    Read on here.

    Greater Reading Chamber of Commerce & Industry
    Tel: 610.376.6766
    201 Penn Street, Suite 501, Reading, PA 19601
    Fax: 610.376.4135
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